MANILA – Cebu Landmasters Inc. (CLI) has announced the 2021 rollout of its flagship economic housing brand Casa Mira to four more key cities in the Visayas and Mindanao (VIsMin) regions as the response to the massive demand for safe and secure value housing heightened by the pandemic.
CLI chief executive officer Jose Soberano III said the housing backlog in the VisMin region became “very apparent” last year as infections from the coronavirus disease 2019 (Covid-19) surged highlighting a need for economic housing in secure and well-planned communities.
“Many new residential seekers met that need by purchasing Casa Mira homes. As demand in other parts of the region continues to be largely unmet, we’ve made it our mission to roll out more Casa Mira projects in more VisMin cities to fill that gap,” he said in a statement Friday.
A study from Leechiu Property Consultants disclosed that the housing backlog is estimated to reach 6.8 million housing units by 2022.
Ten Casa Mira communities with a development cost of PHP10.24 billion and a total of over 10,000 housing units are currently in five VisMin locations: Cebu, Bacolod, Cagayan de Oro, Iloilo and Sibulan, Negros Oriental.
New developments will be launched in Dumaguete this month and in other key cities in VisMin in the next few months particularly in Ormoc, Puerto Princesa, and Davao City.
At the height of the pandemic in 2020, Vismin residents purchased in record numbers CLI’s Casa Mira housing units priced from PHP1.6 million.
They all together accounted for 69 percent of CLI’s reservation sales of PHP14.23 billion, the firm’s highest to date.
“We believe that an expansive mood and lessons learned from the pandemic–where homes in well-planned communities provided a safe haven–will drive Casa Mira forward for the balance of the year,” Soberano said.
Through Casa Mira, CLI has maintained the largest residential market share in Visayas and Mindanao by upgrading the lifestyle of its residents with generous community amenities usually packaged with higher-priced developments. (PR)
