DIGITAL HUB. Seafood City executive vice president and SFC+, Inc. president and CEO Elewin Rebaya at the SFC+ launching at Makati Shangri-La on Wednesday (Sept. 18, 2024). SFC+ is the digital marketplace of the largest Filipino 'grocerant' in North America. (PNA photo by Kris M. Crismundo)
MANILA – The largest Filipino grocery and restaurant (grocerant) in North America Seafood City launched here Wednesday its comprehensive digital marketplace for Filipinos across the world.
SFC+, Seafood City’s digital hub, aggregates top Filipino and US brands that allows users to shop online for products and food available in Seafood City physical stores.
Aside from online shopping, SFC+ users can pay bills, send zero-fee remittances, do online banking, purchase a condominium, donate in charity organizations, and earn points, among others.
During the SFC+ launching at Makati Shangri-La in Makati City, SFC+, Inc. president and chief executive officer Elewin Rebaya said the digital marketplace’s initial target market is Seafood City’s 1 million weekly in-store traffic and over 400,000 active membership base in North America.
“Our major objective is actually to go globally to other parts of the world so that all the Filipinos have exclusive access to the app,” said Rebaya, who is also the executive vice president for Seafood City.
He added they are looking into launching SFC+ in regions where overseas Filipinos are present in the future.
The company partnered with Talino Venture Studios for the development of the app.
Among the top Filipino brands that are onboard SFC+ include ABS-CBN for iWant TFC subscription and to receive donations for Gawad Kalinga; SM Group; SM Development Corp., where users can directly purchase residential units through the app; buy load for someone in the Philippines via Globe and Smart; and convert Philippine Airlines Mabuhay Miles to SFC+ points and vice versa.
Users can also access banking services of BDO Unibank, East West Bank USA, and BayaniPay through the digital marketplace.
“Since 1989, millions of Filipinos in the US and Canada have found a home away from home in Seafood City stores. This is our way of giving back to our countrymen who keep on giving. Our ecosystem of benefits is the advantage they unlock once they download the app and become SFC+ members,” Rebaya said.
App users in the Philippines and other parts of the world can buy goods in Seafood City from SFC+ for their family, friends, and loved ones where the physical stores are present.
SFC+ will also be launched in the US on Oct. 15 the same time that the app will go live. (PNA)
